Privacy Policy

Last modified: April 30th 2025

Holy Snack GmbH (“Perry” or “We“) respect your privacy and are committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect or that you may provide through:

• Our website located at / (“Website“);
• Our Perry mobile application (“App“);
• Our social media pages, including on Facebook, X, Instagram and YouTube (“Social Media Pages”); and
• Email, text, and other electronic communications with us (“Communications”).

Collectively, we refer to the Website, App, Social Media Pages, and Communications as the “Services”).

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. This policy may change from time to time (see Changes to Our Privacy Policy).

*Not Intended for Minors: The Services are not intended for individuals under 18 years of age, and we do not knowingly collect information from individuals under 18 years of age. 

Perry maintains a strict zero-tolerance policy for any form of child sexual abuse or exploitation (CSAE). We actively monitor our platform for such content and report any violations to appropriate authorities, including the National Center for Missing & Exploited Children (NCMEC), as required. Any user found to be engaging in or facilitating CSAE content will be removed and reported immediately.

Personal Information We Collect 

“Personal Information” is information that identifies an individual or relates to an identifiable individual.

The Services collect Personal Information such as:

• Name;
• Contact information, including email address;
• Age, education level, sex, gender identity, race, ethnicity, nationality, and other demographic information;
• Menopause experience and symptoms;
• Health condition, medications, and health history; 
• Other information (including your posts and conversations) you may share in Perry community forums and chats, such as Sister’s Chat; and 
• User account credentials.

The Services may also collect information from you automatically that does not directly reveal your specific identity or directly relate to an identifiable individual, such as your IP address, browser and device information, and usage data (“Other Information”) (see Automatic Data Collection Technologies below for more detailed information). Unless stated otherwise in this Policy, we may use and disclose Other Information for any purpose. However, when we combine or associate Other Information with Personal Information, or are required to treat Other Information as Personal Information under applicable law, we will use and disclose it for the purposes for which we use and disclose Personal Information as detailed in this Policy.

How We Collect Information

We may collect Personal and Other Information:

• Directly from you when you provide it through the Services. For example, when you create a user account through our App, reach out via email or contact form, post in one of our forums, or respond to one of our research surveys.
• Automatically when you use the Services. For example, when you access the App or our Website from your device. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies (see Automatic Data Collection Technologies below for more detailed information).

Automatic Data Collection Technologies   

When you access or use the Services, the Services may use technology to automatically collect:

• Usage Details. When you access and use the Services, we may automatically collect certain details of your access to and use of the Services, including traffic data, logs, and other communication data and the resources that you access and use on or through the Services. 

• Device Information. We may collect information about your computer, mobile device other equipment, and internet connection, including the device’s unique device identifier, IP address, operating system, browser type, and mobile network information.

• Stored Information and Files. The App also may access metadata and other information associated with other files stored on your device. This may include, for example, photographs, audio and video clips, personal contacts, and address book information.

• Location Information. We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals.  We may use your device’s physical location to provide you with personalized location-based services and content.  We may also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns.  In some instances, you may be permitted to allow or deny such uses and/or sharing of your device’s location, but if you do, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.

We may also use these technologies to collect information about your activities over time and across third-party websites, apps, or other online services.

The technologies we use for automatic information collection may include:

• Cookies (or mobile cookies). A cookie is a small file placed on your device. There are lots of third-party online resources with more information about how cookies work, such as https://allaboutcookies.org/. 

• Web Beacons. Pages of the Services may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Perry, for example, to count users who have visited those pages or opened an email and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity).

For information about how you may be able to disable these automated data collection technologies, see Your Choices.

How We Use Your Personal Information

We use Personal Information to:

• Provide our Services and its contents, including any interactive or other features available through our Website and App.
• Provide you with information, products, or services that you request from us.
• Market and promote our Services and offerings, including developing and carrying out marketing communications and serving interest-based and targeted ads. We may also use Personal Information to improve the quality and effectiveness of these activities.
• Personalize the Services, such as storing information about your preferences and providing you with offers, content and information catered to your preferences.
• Work toward closing the research gap on women’s health and menopause, including increasing the number and quality of third party products and services available in this space.
• For analytics purposes, such as analyzing engagement and usage patterns of our Website. For example, we use Jetpack and Google Analytics.
• Improve the Services.
• Improve and develop new services and offerings.
• Enforce our rights and carry out the terms of our agreements.
• Notify you about changes to or updates to our Services or related policies.
• Carry out our general business purposes, such as fraud prevention and audits and security monitoring.

Disclosure of Your Information

We may disclose Personal Information that we collect or you provide to:

• Service Providers. Contractors and service providers we use to support our business, such as our App provider, Website hosting provider, email campaign providers, analytics providers, and survey tool provider.
• Online Ad Providers and Networks. Social media platform providers and ad providers or networks to allow them to serve you with interest-based and other targeted online ads (on our Services and on third party sites, apps and other properties). For information about how you may be able to opt out of this type of advertising, see Your Choices.
• Sales to Third Parties for Their Own Purposes. We sell information to consumer goods companies, pharmaceutical companies, research firms and organizations, non-profit advocacy groups and other third parties interested in menopause and women’s health so that these third parties can use this information for their own purposes, such as developing new products and offerings, improving existing products and offerings, marketing purposes, research purposes, awareness campaigns,  and/or advocacy purposes. For example, we use tools to analyze the content of posts and conversations to identify common themes, trends, and relevant information related to menopause.  We make efforts to share this Personal Information with these third parties at an aggregated level or with unique identifiers removed – however, this is an imperfect process and Personal Information may be included in the information shared with these third parties. For information about how to opt out of sharing with third parties for their own marketing purposes, see Your Choices.
• (Third Party) Surveys. We may offer you the opportunity to complete surveys, sometimes on behalf of third-parties (and we may receive compensation from third parties for facilitating this sharing) that they use for their own purposes (i.e. marketing, product improvement, etc.), such as consumer goods companies, pharmaceutical companies and other third parties looking for specific information about the menopause experience, women’s health and our users. It is your decision whether you decide to complete these surveys, and completing these surveys is not mandatory to use our Services. If you decide to participate, the information you provide will be shared with the third party conducting the survey. The Personal Information you share may not be anonymized or aggregated
• We may offer you the opportunity to complete in third-party clinical trials. It is your decision whether you decide to participate, and participation is not mandatory to use our Services. If you do decide to participate, we will share your contact information with the third party sponsor or other coordinator so that they may coordinate with you.
• You may also choose to make information public by posting or transmitting it to public areas of the Services, such as in community forums and Social Media Pages.